custom printed packaging

A question: what is your packaging saying about your business?

Whether you are a Maker/Artisan just starting out in local craft markets or an established brick and mortar retail store, your packaging should say a lot about who you and what you are about.

For example, it can be a very important part of your product. In the case of a Maker at a market, it can mean the difference of whether a customer chooses your products over those of someone else. That can have a significant impact on your overall sales.

Does your packaging compliment your products?

Does it say, “pick me!” to potential buyers?

For the Retailer, the way you present (or package) your customer’s purchase can have a lasting impact on how they felt about their shopping experience. It can make the difference of whether they keep coming back or not.

Does your packaging reflect your Store’s brand?

Does it say “thank you, we value your business”?

Remember, as the saying goes, presentation is EVERYTHING!! So, take a moment and look at your packaging.

Have you had the same packaging for a while?

Is it interesting or creative?

Is your packaging saying the right thing about you?

If not then maybe it’s time to REFRESH!


Here are 4 ways you can REFRESH your packaging with custom branding-


#1 – Custom Branded Ribbon

custom branded packaging

Custom branding on ribbon is a great place to start if you’re needing a refresh. With ribbon being so versatile, you can tie it on gift or clothing boxes, shopping bag handles and gift card folders. It can make your customer’s purchase look “gift wrapped” which adds perceived value.

custom branded packaging

Custom branded ribbon on cello wrapped gift sets or baskets makes them ready to give as gifts. With so many imprint colors, ribbon colors to choose from, custom branding your ribbon is an easy way to really dress up your packaging!


#2 – Custom Branded Bags

custom branded packaging

Custom branded bags…this is the ultimate in presentation! It evokes sophistication and is a great way to build on your brand’s recognition. With so many bag types, it can be a very affordable option too. Whether it’s a paper market shopper or a glossy boutique bag, there’s something to suit your needs. Who wouldn’t want to walk away with a purchase that looked this good?!

custom branded packaging

Remember, customers walking around with your custom branded bags are basically walking advertisements for you!


#3 – Custom Branded Labels

custom branded packaging

Custom branding your labels can be a perfect place to start on your packaging refresh. Self adhesive labels are very versatile and can be put on virtually anything: bags, boxes, gift card folders, products, tissue paper, gift wrap and tags. If you’re not quite ready to take the plunge and have all your packaging custom branded, this could be a good first step. It still gets your name recognized and that’s always a good thing!


#4 – Custom Branded Boxes

custom branded packaging

Custom branded boxes…an easy way to add some luxury to your packaging! We can all picture a blue Tiffany’s jewelry box, right? Why is that? Because it’s an iconic representation of their brand. Well, borrow a page from them and create your own version. Custom branded boxes can be imprinted with a logo or message, in a variety of colours to suit your purpose. Don’t forget to add ribbon for a complete, gift wrapped presentation.

custom branded packaging

Remember, if you’re looking to REFRESH your packaging, consider custom branding!

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Anna is Vice President and Director of Marketing at Essential Packaging Inc. For the past 24 years, along with her husband of 25 years, David, she has helped to grow the company from a home based business into a thriving retail and online enterprise. Her love of creative packaging, marketing and small business life has lead her to the wonderful world of blogging. Now she writes on her 2 blogs, A Beautifully Wrapped Life and A Small Business Life. She enjoys kayaking with her son Matt, hikes with her constantly shedding Yellow Lab Soda and her 5 backyard chickens. Connect with her by CLICKING HERE Find out more about Essential Packaging at